The Company

Rocanegra is a global entertainment media network specialized in electronic dance music and culture. Its key areas are distribution, publishing, lifestyle, media, events, branding, broadcasting, promotion, bookings and management.
The media platforms Rocanegra operates are within web, radio, mobile, press, events and distributions, as well as the constant development of new music-spread models.


Why? Because our main goal with Rocanegra is to serve as a generator of new ideas and thoughts about the relationship between clubbing and citizens. The lack of information in many countries about the evolution of clubbing and dance music styles, makes us realise there are many things to be done to help the scene work in other terms than just money and fashion. Our knowledge an in-deep focus assist companies or brands in everything from planning to implementation of strategies related to the dance music industry.

Partner

Rocanegra and it´s partners works around three common areas of business to form a comprehensive platform for the promotion, streaming, events and distribution of music. Our technical partner Emunity Edge was born after the fusion between Emunity and Aller Edge. Emunity was founded in 1999 and is one of the pioneers within the mobile service niche in the Scandinavian market. Aller Edge established itself as a leader in the development of web radio and mobile radio in Scandinavia. Together, we have almost ten years of experience of developing and managing popular and profitable interactive services for the most prominent media companies, telecom operators and retail chains. Our strength is our leading experience in streaming, mobile media and our technical competence within the area.

3G Radio Mobile Streaming

It does not get any easier than 3G radio. It is immediate radio broadcasted over 3G technology. Few mobile services are easier to use and promote than this. This makes the service perfect for a telecom operator who is in the process of launching 3G: It illustrates the benefits and opportunities of mobile broadband without resorting to acronyms and technical lingo. This service has been a solid commercial success in the nordic markets. The 3G radio service features a variety of mainstream and niched radio channels broadcasted over the 3G network. The radio service includes all the features that traditional FM radio offers: Music, jingles, commercials and live shows. The only requirements to use the service are 3G coverage and a modern handset. All of these latest technology has been applied to the existing models of radio broadcasting. Let’s not forget that what we understand for radio, in general terms, is still one of the most useful media platform in terms of instant attention and promotion. That is because:


- Radio is the No.1 driver of music purchase
- People discover over 90% of new music through radio
- Radio is the most consumed media of all - builds loyalty
- Great consumer interest in listening to radio on mobiles
- User receives great music and can be interactive
- Easy access to as much content as you like
- Create different playlists for downloading
- Download while listening
- Lucrative way to increase revenues from content


Online radio store - Promote sales
Streaming radio does not rule out downloading: they complement each other with great advantages of content supply. We made a radio channel based on distribution for downloads. Online store becomes a radio channel to better promote the music we got for sale.


Service concept
The idea is simple: Everything that you hear on the radio, you can bookmark, listen and download later at anytime you wish. You can save songs individually or organize them into playlists. All songs that are used in the 3G Radio databases are also made available on demand. The two words that lead us during the development of the 3G Radio service were: Fun, and easy-to-use.

Rocanegra as aggregator

Rocanegra is a new aggregator and content provider based on electronic dance music for the mobile industry. We are today already streaming audio and video content on the Internet to promote our mobile channels, partners and clients towards Telcos. Rocanegra simplifies distribution, with its own editor's team, radio officers and representatives such as John Dahlbäck, Albin Myers, Francesco Diaz, D.O.N.S among many others. As a distributor, Rocanegra seeks constantly more catalogues from the leading artists and labels in the industry to cover current market demands, which are growing every day.

Events and Promotion

Rocanegra Events strength lies in the comprehensive synchronization of any event and creativity needed for the end result to be successful. What companies and labels needs kind of strategy to get a fast return of investment either it is for clubbers or consumers of their product. We organize promotion events for label campaigns. Niched artists offer opportunities for even more creative campaigns, as they often are more dependent on partnerships to increase their limited marketing budgets. Except for the options we have mentioned above, we have done campaigns together with artists where we let listeners compete for VIP tickets and chances to meet the artist. We have also had the opportunity to do limited releases of previously unreleased material for several artists. Every concert and every new release made by a major artist offers opportunities of piggy backing on the artist’s publicity. Imagine you could directly offer your new releases in seconds to millions of subscribers.

BRANDING
We offer companies and brands the chance to promote specific products through an attractive and uncommon marketing campaign with it’s peak on a specific event organized to celebrate it’s qualities.


Our intention is to create an original, authentic and a once-in-a-lifetime experience between the brand and the consumer, thanks to our experience and proven success in branding through the electronic dance music market and it’s business models. With this approach, we generate attention ,interaction and, why not, fun, by inviting possible new customers to a state of the art musical event in the form of a conceptual dance night.


We can also provide sponsorships for different events, and quick contacts within respected and well known dj’s and artists amid the clubbing scene worldwide, that allows us to arrange special tour dates for brands with the priority of promoting the client’s desired concept. This enables us to easily identify the brand’s main values with a specialized eye, as for the client and the audiences, and to generate original links between brands and consumers.


By defining the brand’s particular characteristics, we develop modern, youth-oriented strategies with factible benefits that can make the difference and help the brand grow up by defining it’s key values and uniqueness. Due to us working with many promoters it is easy for you to reach your market through us as one partner. Bradnig can´t get any easier than this.

For Sponsors

Rocanegra appeals to market composed of high school and university students in the ages 17 - 35, nightclub patrons, and music lovers of all origins as well as aficionados of “Club- bing Lifestyle”: digital gaming, music and fashion included. From a broad perspective, many in these groups were weaned on the World Wide Web and find mobile/internet/event distribution to be in the tune with their lifestyles.
Age 17 – 35 male or female Income range USD 10 000 – 90 000 per year Uses internet daily Uses mobile to surf or listen to music.

Intelligent, credible and transparent communication has become more important. To be seen in the media jungle of today you need to be creative, innovative and persistent. You will also need to have the right marketing tools. Rocanegra helps your brand with this. We work in a long term with our clients and together we find creative solutions and context which makes it possible for your brand to be seen among your consumers.

Billing

Postpaid
Entertainment services can be used for a number of purposes when it comes to postpaid customers: To generate direct revenues, improve customer acquisition or simply to reduce churn. If we pro- mote a label we can fast and easy use the Telco ́s platform to all their subscribers. And the service can be bundled with downloads to listeners.


Prepaid
In terms of the prepaid segment, the service can successfully be used to reduce churn. For example, the consumer can download playlist every time they charge their card with a certain amount. In this way, the consumer both has an incentive to charge their card.

Editors

The editorial services are mainly focused on digital rights, management, content consumption and liaisons with artists and record labels. Digital rights management refers to the process of clearing the necessary rights to the music catalogue. Content consumption refers to the task of a continuos research and aggregation of new music to the database. Liaisons with artists and record labels aim to secure unique content and events to connect to the service: For example, clearing the rights to a coming release of a popular artist or securing the image rights required to use an artist in marketing material. Today, Rocanegra is the content supplier of Tele 2 Scandinavia and will expand to all Tele 2 operating countries in 2010

Contact

Rocanegra Music Group AB operates from its headquarters, in the Stockholm district of Östermalm in Sweden.


For more information contact:
Rudolf Castillo, Managing Director
Email: rudolf@rocanegra.se


Christer Hernestig, Sales & Marketing
Phone: +46 732307300
Email: info@rocanegra.se
Webb: www.rocanegra.com

Office: Grevturegatan 6, 114 11 Stockholm, Sweden